Corporate Social Responsibility Essay Example for Free

Corporate Social Responsibility Essay Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people, their communities, and their environment. Actually, MTR has been implementation of CSR. Since 1993, MTR staff will use their spare time to contribute to society, spontaneously organize and participate in volunteer activities. In 2005, MTR has also set up a volunteer program, to provide support for employees. The the MTR at â€Å"railway people, railway Heart† volunteers plan to participate in 86 community projects and participate in volunteer up to 1,800 people and 12,000 recipients. The target includes the elderly, low-income families, the physically disabled, mentally retarded persons and other people in need. MTR not only set up a volunteer program, but also provide free rides promotions for elderly. Moreover, MTR organized 17 work-life balance seminars and 8 value creation seminars. In addition, MTR in 2005 to help establish the first Charter of Corporate Social Responsibility (CSR Charter), served as one of its founder members. It formulates the first MTR corporate social responsibility guidelines, as well as the establishment of sustainable development and corporate social responsibility policy Steering Committee. You can see that, MTR held accountable for Hong Kongers of its actions. The vision of MTR is that care services, linking and building community to become an internationally recognized business pioneer. And, we think MTR been efforts to implement. However, MTR can do it better. Some of peoples said that MTR held accountable for Hong Kongers of its actions is insufficiency. Although MTR is Limited Corporation, the largest shareholder still is government. Thus, MTR belong public goods, it must be emphasized that the public welfare at first. Because of it, parts of public think that MTR should do more to maintain or improve our public welfare. The most people displeasure MTR is the fare should decrease or reduce to provide cheaper ticket for public as MTR earn much money each year. It should give some feedback to public. MTR owns along the real estate development projects, the total assets more than three hundred billion dollar. MTR offer concessions to passengers, such as short-term fare concessions ten get one free, but this small favors obviously not been accepted by the public. We think that MTR should think more about public and to listen to the views of the public, and make the appropriate action or respond. MTR is a large public company; it should not just focus on economic profit and ought to look out the needs of public. If not, public will procession to express their dissatisfaction because MTR do not held accountable for Hong Kongers of its actions. The impact of CSR on the company’s economic profit is very small, or not even. The most popular debate of CSR is that CSR will make the company lowers economic efficiency and profit as the business need to use extra resources for social purposes. But, it is not be applicable on MTR. It is because MTR not only provide transport services, it also have other business, such as investment in housing. Therefore, the profit of MTR is very large. Even though it use some resource to implement CSR, it will not affect its profit. Conversely, it will aroused public discontent if MTR have not implement its CSR as MTR is a big company and earn a lot of money from public, it should do something for public. On the other hand, it may affect its image as public think that MTR just focus on economic profit without their public welfare. Although MTR always build its image via TV, but parts of people think that it is not enough. They do not just want the promotion and they want the real action, like decrease the fare. People are not easy to deceive. If MTR not listen and ameliorate its actions, plan or behavior, it will increase the displeasure of public and affect its image. People will adopt a more radical behavior to express their dissatisfaction when it does not have any improve. And, it will affect its reputation.

The Utopian Solution in The Tempest Essay -- Tempest essays

  Ã‚  Ã‚   The entrance of The Tempest into theatres between 1610 and 1611, signifies a possible correlation between Shakespeare's play and the colonization of the ideal New World. Before analyzing the courtly order and utopian theme in The Tempest, it is important to understand the politics and culture of the court in the early 17th century. The society that Shakespeare emerges from plays an important role in the themes portrayed in The Tempest, because it leads to the utopian solution to the political and class conflict.   Ã‚  Ã‚   The definitions of politics and culture have changed drastically since the 17th century in Great Britain. The freedom of Americans to play an active role in politics and government greatly contrasts the role of the English during the time of The Tempest. Shakespeare lived in a time of government sovereignty, where the role of the people in politics was dependent upon their social (class) status. In "Political Culture," David Harris Sacks asserts that, "the 'sovereignty of state,' consisting solely in governmental powers, is understood to be a feature of a commonwealth, not the commonwealth as a whole" (Sacks 118-19). The lack of involvement of the majority of the commonwealth supports a problematic issue that the role of the people in government was dependent upon their social class, which presented an obvious inequality amongst the political system. The problems facing the commonwealth and the government lead to conformity and complacency amongst the people, but Shakesp eare had writing to overcome the ceiling on social class. Shakespeare's plays, specifically The Tempest, test the boundaries of politics and class order and tend to portray Shakespeare crossing from a conformist to a humanist. Shakespeare us... ...   Ã‚  Ã‚   David Scott Kastan. Massachusetts: Blackwell Publishers Ltd., 1999. 100-116. Gervinus, G.G. "A review of The Tempest." Shakespeare Commentaries. (1877):787-800. Rpt.     Ã‚  Ã‚   Scott. 304-307. More, Sir Thomas. "Utopia." The Longman Anthology of British Literature. Vol 1. Ed. David     Ã‚  Ã‚   Damrosch. New York: Addison-Wesley Educational Publishers Inc., 1999. 637-706. Platt, Peter. "Shakespeare and Rhetorical Culture." A Companion to Shakespeare. Ed. David     Ã‚  Ã‚   Scott Kastan. Massachusetts: Blackwell Publishers Ltd., 1999.   277-296. Sacks, David Harris. "Political Culture." A Companion to Shakespeare. Ed. David Scott     Ã‚  Ã‚   Kastan. Massachusetts: Blackwell Publishers Ltd., 1999. 100-116. Snider, Denton J. "A review of The Tempest." The Shakespearian Drama a Commentary:   Ã‚  Ã‚   The Comedies. (1890). Rpt. Scott. 320-324.   

Letter of Advice Essay

A. Interpersonal communication is a process composed of multiple elements and skill and practice are required to be an effective communicator. II. Evaluate appropriate levels of self disclosure in relationships. A. Taking risks is the only way we can learn, feel, grow, and have meaningful relationships. 1. Self-disclosure has many advantages in building interpersonal relationships. 2. As a relationship progresses, people begin to reveal more details about themselves and their lives to the other person. B. Self-disclosure is an important requirement for friendships as well as intimate relationships. 1. Self-disclosure allows you to reduce uncertainty about each other and to predict how costly or how rewarding future interactions with another person will be. C. Self disclosure to another person, in a sense you are placing a border on him or her to share information with you to approximately the same degree. III. Define emotional intelligence and its role ineffective interpersonal relationships. A. Emotions as the body’s reactions to certain stimuli. 1. Feelings arise when we add thought and interpretation to these physical reactions. 2. Emotions are neither good nor bad, neither right nor wrong; they are simply part of being human. IV. Describing strategies for managing interpersonal conflicts. A. Conflict can be described as angry disagreement. B. When conflict erupts, emotions are involved, and the relationships can be threatened if the conflict is not resolved amicably. C. Conflict can be dangerous because it has a tendency to grow and worsen, but it can also have important benefits that can strengthen a relationship and might even be desirable. V. Communication is Personalized A. This personalized communication streamlines the messages between people in the relationship. However, it serves another purpose as well; it can create an intimate bond between them that no one else shares, and much like a secret that they share; it can help to strengthen the connections between the individuals. VI. Interpersonal Communications A. Interpersonal communication is a lifelong study that requires ongoing  practice for everyone. B. Five essential aspects of interpersonal communication are listening skills, people skills, emotional intelligence, appropriate skill selection, and communicating ethically.

Expanding The Ice Cream Shops Into China - 1092 Words

B. As we continue to evaluate our opportunity to expand our Ice Cream Shops into China we will compare our U.S. business practices to those in China. We will specifically take a look at the Marketing Mix and 4 P’s of marketing (Product, Price, Promotion, and Place) to begin addressing our potential marketing strategies; we will need to be prepared to refine our products appeal for the Chinese consumer. 1. Product – We’ve learned that in the West, product sales result from a combination of product display and price reductions. By contrast, in China, product sales depend on how much information is available to consumers. Rao (2006), â€Å"Chinese want product information placed next to a product in a store; they tend to do comparison shopping in at least three stores and like to window shop† (p.181). Understanding that is a need in order to appeal to the Chinese consumer will need to consider how to disclose the nutritional facts to them in a way that it will appeal to them on an intellectual and emotional level, these things will be incorporated into our branding of our stores and products as we expand into China. For example: Chinese do not like very sweet flavors, Baskin and Robbins made an alternative chocolate ice cream that had less sugar and included local favorite flavors such as green tea and red bean. 2. Price – As know when we conduct business with foreign countries, their currency rates differ from that of the U.S. dollar and our pricing strategy needs to take thoseShow MoreRelatedBaskin Robbins Swot Analysis798 Words   |  4 PagesBaskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world s largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Nepal, Canada, Japan, Mexico, the Dominican Republic, Colombia, Bahrain, the United Kingdom, Russia, Egypt, SaudiRead MoreAnalysis of Dunkin Brands1128 Words   |  5 Pages000 Dunkin stores internationally in 32 countries other than the United States. Dunkin Brands Group, Inc. is one of the worlds leading franchisors of quick service restaurants serving hot an d cold coffee and baked goods, as well as hard-serve ice cream. Dunkin Brands is head quartered in Canton, MA (Company Snapshot). CEO In 2009 Mr. Nigel Travis was appointed Chief Executive Officer and most recently in 2013 the Chairman of the Board. Mr. Travis has held executive positions for several largeRead MoreHaagen Dazs Case Study13645 Words   |  55 Pagesthese successes is always challenging marketers of Haagen-Dazs itself and the competitors as well. Preparing good marketing strategies is always the policy craved deeply into marketers teams. Having an overview of the current market situation of ice cream industry and Haagen-Dazs profile will provide some new insights for the future development of the company. Along with that, market segmentation, target, and positioning determined by Haagen-Dazs are worth dwelling deeply into. Before getting anyRead MoreCold Stone Creamery Start Up Businessplan3684 Words   |  15 PagesDescription of Business: Cold Stone Creamery ® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery ® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery ® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers canRead MoreCold Stone Creamery Start Up Businessplan3698 Words   |  15 PagesDescription of Business: Cold Stone Creamery ® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery ® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery ® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers canRead MoreThe Cultural, Economical And Social Factors That Affe ct The Industry Of Gelato, Ice Cream, Yogurt And2616 Words   |  11 PagesThe typical gelato shops in Italy are characterized by its unique atmosphere imitating the European lifestyle. Its homemade frozen desserts are the center of attraction not only for adults but for all consumers of all ages. Gelato is indeed popular in Italy as it is enjoyed by all kinds of consumers (D’amico, Nevstrueva, Guan, Gon, Annini, and Yang 8). This paper aims to provide a discussion of the cultural, economical and social factors that affect the industry of gelato, ice cream, yogurt and otherRead More The Possibilities of Expanding the Business into New Overseas Markets3697 Words   |  15 PagesThe Possibilities of Expanding the Business into New Overseas Markets As international marketing consultant of Mackie’s of Scotland, the ice cream maker, it is my duty to consider the possibilities of expanding the business into new overseas markets, successfully. The Scottish ice cream market will be researched thoroughly. The UK target market of Mackie’s will be analysed. Finally a suitable country will be chosen to market the product to. The countries that will be selected from will beRead MoreStarbucks Case Study : Starbucks Case Analysis3325 Words   |  14 Pagesinvested to open the first Starbucks Coffee, Tea, and Spice in Seattle, WA. Initially, they only sold dried products like beans and grounds. Then the trio met Albert Peet who owned Peet’s Coffee and Tea. Peet imported specialty coffees and teas to his shop in Berkeley, CA and served freshly brewed coffee. Peet taught Siegel, Bowker and Baldwin about high-quality coffee and how to perfectly roast the coffee beans for a delicious brew. In the early 1980s, Zev Siegel stepped down to forge his own pathRead MoreMarketing Mix Plan for Baskin Robbins2131 Words   |  9 Pagesinnovative ice cream store that would be a neighborhood gathering place for families. Burton Burt Baskin and  Irvine Irv Robbins  had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. His store featured 21 flavors and emphasized high-quality ice creamRead MoreSecret Recipe821 Words   |  4 Pagesgrowth for the past 5 years. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 150 cafes throughout the region. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, and Philippines by virtue of its qua lity cakes, fusion food and distinctive service. Their nature of business is bakery and categorized in food and beverage industry. Their core product is cake. Although they also provide several other foods and drinks